Introduction: Customers guide the kickoff
It is tempting to go from brainstorming to development. The sooner you create, the faster you will have a product to show your potential customers. But the introductory phase is important for agile projects.
Introductory meetings help align stakeholders, writes business analyst Riya Patel. After a meeting, everyone knows what you are making and how you are doing it “But most importantly, it will question whether the project is the right thing to do for business and … customers,” he wrote.
Companies address this stage in a variety of ways, but most use the buyer’s personality to conduct the conversation. These descriptions help you understand the wants, needs and motivations of the ideal users. You can write them blindly, but customer research can help ensure that they are appropriate and helpful.
According to SurveyMonkey, “When used properly, surveys can be a valuable tool for revealing a buyer’s personality.” They suggest asking potential customers 8 to 10 questions, including how they might use your product. Ask your users about wants and needs, so that you can share with people appropriately. Analyze the responses closely to those who suggest that your idea is not worth developing. If the responses do not include excitement or interest, it may be time to return to the drawing board.
Development: Customers guide the build
The idea is to verify and build the buyer personality, it’s time to start building. Henry Helgeson, founder and CEO of payment company Cayenne, says a few projects are perfect in the first iteration. As the build progresses most teams will have to adjust their products and the best way to fix a spot is to test a product with actual customers.
Entrepreneur Kate McCabe wrote, “There are many ways you can do this, but the general essence is that you need to create a simple or paired back version for your product, or even a pre-sale option,” wrote entrepreneur Kate McCabe.
Can you cut a small portion of your product to test customers? Can you develop a prototype of a part of a new product concept? Think of ways to make your product a flavor. Don’t be afraid if it seems small or incomplete. In some cases, this is ideal.
“We’ve found that people can react to something that doesn’t seem to be over. If it seems like a lot of time has been spent on it, people are less likely to criticize it,” the team says at Imagination Factory.
Ask your testers for feedback, and make specific requests. What did they like? How will they use the product? Does it have to be good? The answers to these questions can guide the build and make the final product look a little different than your original idea.
Of course, this advice is easy to follow when you are creating a virtual product (such as software) instead of a physical product (such as a car engine). But even in that case, there are some solutions that allow the user to respond.
“Display functions for hardware take longer. Code can be written and compiled faster. Hardware designs and builds take more time. Addition production (aka, rapid prototyping or 3D printing), virtual reality (VR), augmented reality (AR), And computer modeling is reducing the time required to create functional hardware, “wrote David Ulman, PhD, product design consultant. At machine design.
Release: Customer testing and QA support
At this stage of your agile project, you have a minimalist product that is ready for widespread use. But your work is not finished. Feedback at this stage helps you build your ideas so you can repeat with a larger, better version.
Quick response is important, because it points to every step your team takes. Lag is common, but not inevitable.
“The most effective way to shorten the customer feedback loop is to opt-in, interacting with a large population of highly employed users. Can improve, “the team wrote in Vision Critical, a customer insight platform.
Monitor response rates, and reward customers who respond promptly with a warm thank you or compliment note. If you find testers that are inconsistent or uninteresting, don’t be afraid to replace them.